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Your perspectives In Russia

My name is Oksana Evdokimova. I assist the foreign companies to successfully enter the Russian market. My company provides a full range of services: starting from the marketing research, distributors and strategic customers selection and active sales up to the establishment of the representative office in Russia and mergers and aquisitions according to your requirements.
Oksana Evdokimova
CEO ProspectRus
My team and I
Once the company Prospectrus was established we have built a reliable and professional team of specialists to offer our customers all the necessary services in order to enter the Russian market.
CEO of the company PROSPECTRUS, head of all the projects and personal contact for all the customers, business coach, has 10 years of experience in business development management, has realized more than 50 projects.
Oksana Evdokimova
CEO ProspectRus
Alexander
Digital marketing
specialist
Dmitry
Professional auditor
Vladimir
M&A specialist
Alexey
Retail&FMCG
business
development manager
Iliana
Customer service
specialist
Svetlana
Laurea Linguistica
The figures of success
15
years experience (for more than 15 years of business development of foreign companies in Russia we have a great experience in the strategic planning, active sales in B2B and B2C, have a reliable and professional team and are ready to offer you a full range of services for the internationalization of your business).
2
locations (We have employees in Russia and Italy and due to this our communication with our customers is more efficient and comfortable).
1500
customer contacts in Russia (for more than 10 years we have been collecting customer contacts in different segments and industries of the market which will assist you to enter the Russian market quicker).
360°
we are the only company which operates as ONE-STEP supplier for our customers. It means that we offer services which are based on the functions of both the export-manager and the local country manager. We develop the export strategy for you, take the responsibility to realize it, develop you business in Russia and will be your local representative.
Find your customers in Russia
Contact us to find a right customer
Services
Export strategy development and its implementation

We will check how prepared your company is for the export activity, we will elaborate an export strategy and will implement it. Export strategy is a step-by-step algorithm for preparing business processes of your company to enter the foreign market. It includes the following: assessment of the export potential of the products, assessment and analysis of the export potential of the market, product adaptation and development of the valuable offers for customers, adaptation of business processes and company structure, evaluation of the necessary investment. At this stage we also pre-pare all the advertising materials in Russian: company and product presentation, the description of the product, a web page or a website in Russian , etc. This stage includes a quick market test and/or a detailed research including the analysis of the competitors.

Market research and the analysis of the competitors, quick market test

We evaluate your real opportunities on the Russian market, in the specific area where your products or services can be offered. Usually the research is preparatory for the selection of local partners to implement commercial activities with. This analysis allows the company to get the general idea in a preliminary way of the potential of the market in its specific area. At this stage it's also possible to make a more detailed analysis in order to trace the general image of the Russian and foreign competitors that operate in the relevant market area. Following the detailed market research, where the analysis of the market potential is made, the request and the market share is studied, competitors are analysed, the segments of consumers are identified and analysed, the product values are developed together with the superior value offer, the adequate business model and the strategy for entering the Russian market will be formed. Thanks to the quiCk market test you will gain preliminary information: a general overview of the market you're interested in, the suitability of the range of your products/services for the market, public data on the market size, legal information and certification requirements, possible distribution channels, potential competitors and their price range, general recommendations. This will help you to take a preliminary decision on whether enter the Russian market.

Search and selection of business partners, distributors, B2B clients, negotiations and meetings accompany

Before starting the potential partners' search, we annotate, together with you, a partner's profile, then we prepare a list of potential contacts (their quantity can vary and depends from the market area, 20-40 contacts, for instance), and send the advertising material and the related offers to all the contacts, we make calls and identify potential partners, interested in your offer, we then fix the appointments and, on our own or together with the representative of your company, carry on meetings and negotiations, we write down the data emerged during the meetings and map out a plan of actions to follow. We investigate and select potentially interesting business partners on the basis of a scrupulous analysis of strong points of the service and/or product offered by the Italian company. After that, we directly organise the first meetings in order to check each of the identified contacts and select the really interesting potential clients. Then a meeting schedule will be designed, during these meetings Italian entrepreneur will be able to communicate with potential partners, who have been previously checked and selected by us and show real interest in cooperation. Every meeting is accompanied by a Prospectrus staff member.

Business development, active sales, export contract preparation and signing, customs support

A network of distributors in Russia and in the CIS, assistance in obtaining certificates and licenses, according to the law of the Russian Federation: a distributors/sales network at a federal level is created, we work with distribution agreements, foreign economic contracts, sales plans; here active sales begin, delivery of particular orders is coordinated, the financial policy is created, logistic and transport support is given, including the certification of the products: everything is controlled and superintended in its every stage by our staff member. This is a very delicate stage that represents the heart of the service offered by PROSPECTRUS: when the businessman chooses the partners, commercial and communication instruments are created, that will allow the transformation of the opportunities, emerged during the first meetings, into a commercial activity. We will analyse together with the businessman the real opportunities for the company on the Russian market, defining real trading plans according to the identified distribution channels. We will help the company to realise the necessary business structure abroad.

Marketing activities, marketing communication and advertising, Internet marketing, exhibitions organisation

When the Italian company assures itself of the possibilities of its products or services on the Russian market, the sales must be supported by a marketing plan that considers the specifics of the related contest. We define the plan together with the customer, involving specialised part-ners, should the particularity of the product or service require. With the help of a range of Rus-sian suppliers, created by us in the years, it is possible to realise marketing activities and obtain the necessary marketing instruments. We analyse all the possible types of marketing actions, select the most efficient ones for your business/market segment, organise events, targeted to make your business grow, to increase sales and the brand awareness. We will organise: your participation in exhibitions in Russia, projection and realisation of exhibition stands and the necessary informative-advertising material in the Russian language, the follow-up of the results of the exhibitions, creation of the data base of clients, the calls and newsletters; organisation and participation in seminars, conferences; advertising in printed sources; meetings of distributors; Internet marketing. Prospectrus develops marketing plans for a specific business strategy and in terms of peculiarity of a product, involving modern tools of Internet marketing.

Establishing your official representative offices and Russian legal entities, warehouse facilities

With the aim of increasing the market share and of developing and controlling your busi-ness in Russia in the most efficient way we will provide you with the following services: to con-stitute a legal entity with a complete legal, fiscal and bank support; to establish a representative office, hiring staff and activating its work and, if necessary, continue to control the activity of the branch; to organise warehouses in Moscow and/or in other regions of Russia; to act as a head of the representative office or be part of the board of administration; to guarantee complete service and provide efficient assistance due to our professional team; to offer also an important support in financial terms, through a trusted bank, specialised in providing services for companies. Prospectrus, with the help of a legal studio, specialised in legal services for companies, offers complete legal assistance, should a company find itself in the need of protecting its interests in front of a Russian judge. We are also able to offer all the necessary, serious and competent assistance, both accounting and fiscal, providing a service on a turn-key basis at extremely competitive costs.

Auditing and monitoring of your local branch financial and commercial indexes, its’ compliance with headquarter policy

In case you already have your representative office in the Russian territory and you want to or-ganise its work in a more efficient way, avoiding elevated costs of business trips, we offer you our service of monitoring the activity of your office following the requirements established by the headquarters. We can do auditing of the commercial or financial activity, prepare the development strategy of the business, make a marketing analysis. We are able to exercise control over financial indexes and the activity of your representative office, sending to the headquarters relative monthly reports, or exercise an inspection of the financial and commercial activity of your repre-sentative office. This will allow you to save time, expenses, and also to have a complete control of the activity of this office remotely.

Mergers and Acquisitions

If you are ready and want to enter the Russian market through the acquisition of a local operating business or other assets, we will be happy to accompany you at all stages of the M&A deal, which will allow you to avoid unnecessary risks and to reduce costs. The aim is, proceeding from the client's requests, to select ideal businesses/assets to be purchased, according to the previously defined choice criteria. The stages of cooperation: market research and preparation of a short-list of companies that may be of interest from the point of view of their acquisition, Due Diligence (analysis of the company before the purchase), analysis of the cost of the asset, carry-ing on the negotiations, assistance and complete support during the deal, integration. This service also includes the following: preparation and structuring of the investment projects, analysis of the risks, elaboration of a business plan of the investment project, selection of the territories and other real estate items, organisation of support for the investment project by the executive au-thorities of the Russian Federation, selection of free economic zones and of a convenient tax treatment, foundation of joint ventures.

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Business cases
EFFE2
The project has started in 2010. Development and management of sales network in Moscow and other regions in Russia. Prior to that, a quick market test was done. As a result of a Quick Market Test the recommendation on the right value proposition of the product was given and the product was adjusted according to the Russian norms and legislation. A distribution/sales network on the federal level was created in major Russian cities. The distributors agreements were signed with the annual forecast turnover.
CASE
FIAM
The project was executed in 2017. Before entering the Russian market the company wanted to understand what the market potential was and PROSPECTRUS carried out a market research in order to estimate the real possibilities of the company in the Russian market. The research had a preparatory format during which market potential, demand and market share were studied; consumers, market pricing and offered value of goods were analyzed; competitive analysis was carried out and the recommendations on the strategy were formed, all of which let the company evaluate its market potential in the definite market segment in advance.
CASE
MATERLUX
The project was realized in 2007-2011. To enter the Russian market through the acquisition of local assets, which allow the company to avoid unnecessary risks and reduce costs. The company was ready and wanted to increase its market share by means of local production organisation. The facilities required were bought, the equipment was imported and installed, the staff was hired. Prospectrus accompanied this project for more than 3 years, supporting all the development activities, starting form the production plant management, to sales and business development. Also PR and marketing communication to increase the brand awareness.
CASE
GRIGGIO
The project was realized in 2017. The head office made a decision to audit their local branch and work out a procedure to control its financial statements remotely. We made an audit of the financial and commercial activities, started monitoring the financial and commercial performance on a constant basis, sent monthly reports to the head office.
CASE
Testimonials
Alpac
Gruppo effe2
Shiva
Carraro
RTMBreda
Griggio
Diguigiovanni
KCH
Fiam
Materlux
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Useful information for Export Manager
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