Home - Prospectrus

Welcome to Prospectrus company

Business Development Partner for foreign companies in Russia

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Market Entry professionals

We will identify the right distribution channel for your products

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Rent-a-CEO

Get the trusted CEO (General Manager) for your business in Russia on outsourced basis

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Business development manager on outsourcing basis

Local BDM to fulfil your targets and goals

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ABOUT US

Prospectrus company is a result of 20-years business development experience. My name is Oksana Evdokimova and I am an Expert in bringing foreign companies to the Russian market starting from the first market entry to the production localization. I have started my career in the multi-national companies with the strong focus on sales and business development. And during my experience I have found out the following: - The foreigners really need the trusted and professional local specialist to get to know Russia better - The foreigners feel great to be supported - To control and manage the person from abroad is not effective - To hire a local professional guy needs opening a legal entity - High travelling costs of the regional/export manager negatively influences upon ROI Once the company Prospectrus was established the aim was to offer to our customers all the services necessary for the successful business development in Russia. We are specialised both in B2B and B2C, have a good experience in different industries and assists the foreign companies at every stage to find new customers in Russia. We have become the contact #1 in Russia for export managers all over the world.

Oksana Evdokimova - CEO ProspectRus
MBA, Executive Management

Oksana Evdokimova is an experienced Business Development professional of Russian nationality. She has a proven experience in B2B markets in different industries but also she successfully has developed an effective distribution network through the Russian Federation and CIS countries for the international companies.

Develop the internet-marketing projects for more than 15 years, has graduated from the Moscow Engineering Physics Institute, the department Electronic business and has received the MBA degree in strategy and marketing in the Moscow Academy of National Economy. Has realised more than 70 projects.

Delivers the audit of the financial statements, tax audit, tax consulting and representation of the companies’ interests in the tax disputes for over 12 years. Has graduated from the Moscow Financial Academy, the department Finance and Credit.

Has more than 15 years in M&A deals. Has graduated from the Saint-Petersburg University, the economy department and has received the MBA degree in the Stockholm School of Economics, EMBA, general management. Implemented more than 70 projects (investment budget of up to EUR 500 million) for different companies.

Retail&FMCG business development manager. Has graduated from the Moscow University of Consumer goods, the department World Economy. Has the experience more than 10 years in the cooperation with the retail chains in Russia. Has an excellent skills in customer relationship management and private label product strategy implementation.

Has graduated from the Orel State University, the department the economic informative systems. Has a good experience in the customer services, cold calls, marketing research.

Has graduated from the NORTHERN OSSETIAN STATE UNIVERSITY named after Hetagurov, laurea Linguistica. Also has diploma of University degli Studi di Trieste. Experienced teacher of English and Russian. Highly professional Interpreter.

Oksana Evdokimova

CEO ProspectRus
MBA, Executive Management

Alexander

Digital marketing
specialist

Retail&FMCG
business
development manager

Iliana

Customer service
specialist

Svetlana

Laurea Linguistica

THE FIGURES OF SUCCESS

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years experience (for more than 20 years of business development of foreign companies in Russia we have a great experience in the market entry strategy, active sales in B2B and B2C, distributors chain building and are ready to offer you a full range of services for the internationalization of your business).

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customers’ contacts (for more than 20 years we have been collecting customers’ contacts in different segments and industries of the market which will help you to enter the foreign market quicker).

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more than 10 industries we are working in and where we have the great experience and professional expertise, the network and best market entry practices

Find your customers in Russia

OUR SERVICES

Search for new customers and partners in the Russian market

We will identify and select the target partners: distributors, B2B clients, retailers (Federal and Regional ones) potential Private Label producers and etc. on the market, organize the meetings and support you while the customers’ visits and negotiations. Before starting the potential partners’ search, we will do a market research and evaluate your potential perspectives. Then we will fill in, together with you, a partner’s profile and prepare a list of potential contacts, than will send the advertising materials and the related offers to all the contacts. We will identify potential partners, interested in your offer, than we will fix the appointments and, on our own or together with the representative of your company, carry on meetings and negotiations, we will write down the data emerged during the meetings and map out a plan of actions to follow.

Country Sales Representation

We evaluate your real opportunities on the Russian market, in the specific area where your products or services can be offered. We will conduct the market analyses including the industries, sectors, geographical coverage, and market segmentation. We will examine the imported volumes and identify the main importers and suppliers. We will review the foreign and local competitors focusing on their competitive advantages and price level. We will develop the superior value proposition for your products and analyze all the possible distribution channels. Then we will prepare an overview in order to let you know the real opportunities and the investments required. In case of your presence at the Russian market we will undertake the audit of your position, activities, business-model, access new distribution opportunities via potential new partners, prepare our recommendations how to achieve better results and work on them further.

Independent Sales and Marketing representative

If you think over to move from the “distribution model” to “your local representative office” in order to have a stronger control over the market and increase your volumes & values but you are not ready to invest heavily then we will be your representative office in Russia on the Outsourcing Basis. We will provide you with the sales force, technical specialists to serve your customers in Russia, access new distribution opportunities via potential new partners, strengthen your distribution in the market, communicate your marketing activities, and work with distributors and retailers to ensure a 360 approach. We will assist you in getting of the certificates in order not to be aligned with one distributor, check trade-mark filings, resolve in-market issues, forecast demand to ensure ideal stock levels or duly supplies, import your products to Russia, hire a 3-rd party force (merchandising, logistic and etc.) for you.

Franchise Route to Market

Today, the marketplaces are promising and well-managed channel for selling and promoting products. This distribution channel can be considered as an alternative strategy for the quicker foreign market penetration and better results on sales and ROI. We will be your partner for the local marketplaces in Russia: Wildberries, Ozon, Yandex Market- Beru, Goods etc. We will assist you in delivering of your goods to the warehouses of marketplaces in Russia, help in obtaining of the certificates and all the necessary permits, register your brand and products on Russian marketplaces, prepare and upload the content, set up promotion tools, form an assortment matrix, provide sales support and customer support, provide analytics and performance reports. We guarantee you a professional approach, comprehensive range of services and “turn-key” cooperation model.

Commission based Sales Agent

Thanks to a professional team of specialists and our experience, we know how to work with the effective tools for lead generation and marketing communication to interact with the audience. We will make for you a Russian version of the web-site or landing page, taking into consideration all the USP of your products and the up-to-date web-sites requirements. We will launch different activities such as SEO, SMM, email marketing, PPC advertising and etc., will publish selling posts and articles in the native language, control the campaigns and budgets, do analytics and report to you on a regular basis. We will professionally organize off-line marketing activities for you as well: seminars, conferences, distributors’ meetings, exhibitions, we will do the follow-up of the exhibitions in order to get the fantastic ROI results.

Opening a representative office / Business support

If you are ready and want to enter the Russian market through the acquisition of a local operating business or other assets, we will be happy to accompany you at all stages of the M&A deal, which will allow you to avoid unnecessary risks and to reduce costs. The aim is, proceeding from the client’s requests, to select ideal businesses/assets to be purchased, according to the previously defined choice criteria. The stages of cooperation: market research and preparation of a short-list of companies that may be of interest from the point of view of their acquisition, Due Diligence (analysis of the company before the purchase), analysis of the cost of the asset, carrying on the negotiations, assistance and complete support during the deal, integration. This service also includes the establishing of the local production unit, selection of free economic zones and foundation of joint ventures.

Searching for new
customers and partners
in Russia
Rent-a-CEO
Rent-a-BDM

Our team will handle the entire process of identifying and selecting target partners for you. This includes distributors, B2B clients, retailers (both federal and regional), and potential private label producers, among others. We'll conduct thorough market research and evaluate your potential prospects before embarking on the partner search. Working collaboratively with you, we'll create a comprehensive partner profile. Using this profile, we'll compile a list of potential contacts and distribute relevant advertising materials and offers to them. Once we identify interested partners, we'll schedule appointments and assist in setting up meetings and negotiations. Throughout this process, we'll diligently document all the information gathered during meetings and develop a detailed action plan for moving forward. Whether independently or alongside your company representative, we'll guide you every step of the way, ensuring a seamless partner acquisition experience

Whether you're just starting your business journey in Russia and require a dependable CEO to handle your valuable assets or you already have an established business here and are seeking capable hands to take it forward, we have the perfect solution for you. Many foreign companies struggle in Russia to acquire a dependable and trusted CEO whom they can trust not only business, but also assets. Depending on your specific needs, we have two options to offer: the first option is a trustworthy CEO who will take care of your assets and finances with limited involvement on the operational level. The second option involves a more comprehensive approach, with the CEO taking on additional responsibilities such as strategic guidance, operational management, performance, and risk management, etc. Our trusted CEOs has vast experience with multinational companies (including public ones) and can provide you a peace of mind when it comes to your Russian business.

If you're seeking ways to gain stronger control over the market and increase both your volumes and brand awareness, but without the need for a heavy investment, look no further. We offer our services as your Business Development Manager on an outsourcing basis. Our role includes evaluating potential distribution opportunities through new partners, reinforcing your market presence, effectively communicating your marketing activities, and collaborating closely with distributors and retailers to ensure a comprehensive approach. Additionally, we can guide you in obtaining the necessary certificates to maintain independence from distributors, handle trademark filings, resolve any in-market issues, forecast demand to ensure optimal stock levels and timely supplies, facilitate product imports to Russia, and even collaborate with other providers such as merchandising and logistics experts.

European Trading House
Business Advisor

As the challenges of dealing with Russia continue to increase, it's not just about the potential for sanctions and reputational risks. Logistics, money transfers, customs clearance, obtaining certificates, and more come into play. However, by partnering with a trusted trading house, you can find peace of mind. With no cross-border transactions or direct dealings with Russian companies, you can rely on our EU-based company to handle all the necessary processes.

Succeeding in business requires a fine balancing act involving multiple key aspects. From prioritizing customer satisfaction to executing effective marketing strategies, managing sales, navigating legal obligations, overseeing accounting and taxation, ensuring financial stability, handling human resources, maintaining stakeholder relationships, and mitigating risks – the list goes on. Over the course of 25 years, we have mastered this art in the unique context of Russia, with its diverse cultural, legislative, and linguistic nuances. Moreover, we have curated a network of outstanding outsourced partners and experts, difficult to find elsewhere, who possess unparalleled expertise in specific fields and deliver exceptional value. At our company, we've modernized the traditional approach of solely relying on in-house professionals. Instead, we've carefully curated a network of highly skilled experts. This allows us to create a customized team specifically tailored to work on your projects with the maximum efficiency and value created.

Please fill in the form below and our manager will contact you soonest to discuss the possible cooperation

OUR PROJECTS

OUR REFERENCES

We asked Prospectus and Oksana to find a distributor for our machines in Russia, a market where we always had problems to enter. We find Oksana extremely professional, very proactive, punctual, with high level of communication. In 3 months after a long list of 50 contacts, we had a short list of 4 companies and then we closed the distribution contract with one of the short list. She was also very patient, diplomatic and flexible with the timetable of the project. If you are looking for the right support in Russia, we warmly suggest to cooperate with Prospectus to be successful.

We hired Oksana through Prospectrus to find us a distributor in the Russian Region. Oksana was very professional and thorough in her search and working with us. We recommend Oksana to anyone who wants to work and deal with people in Russia, her knowledge and expertise are excellent.

Oksana was my "eyes and ears" and she helped 'open the doors" in the Russian market for our laminated tubes business. Always calm and and composed, Oksana displayed a professional approach and a willingness to learn. Oksana also demonstrated a keen understanding of the dynamics and nuances of buying behavior in that market. I wish Oksana the very best always…..

We have been working with Oksana for about 4 years to enter the Russian market with different products we produce. Oksana has become a reliable, trustful and important partner for us. Even in the case if the company which is the leader of the Italian market wants to enter the Russian market it is not easy without the professional support which Oksana and her team could provide and that's not only the market research and competitors analyses but also the formulation of the business plan and its realisation.

Oksana is the most professional and prepared commercial, with whom I had the pleasure of working together, independently managing the sale of ceramic clay flues in Russia. I recommend her professionalism and determination in the management and organization of sales in Russia.

It has been and still is, a pleasure to work with Oksana for the past 2+ years at KISCHEMICALS LLC Hungary. During this time, we worked together on multiple projects related to the development of our Company's business opportunities in Russian Federation, and furthermore, also in other CIS countries. Oksana is a person with a strong belief in business success, if we just focus on our goals, which we set for ourselves to achieve in developing business at the chemicals market in her country. I could myself see, that She can address everything from the big picture to the details. Oksana is creative, energetic, solutions oriented and highly motivated with great communication skills. She is an asset to any company that She’s with. Oksana is a proactive, result oriented, responsible business woman, and She is always ready to put all her energy and time to get the job done.